A marketing team for your business, without the payroll.

Why this matters

Customers choose the business they keep seeing and hearing from. That takes something new every week: a post, an email, a reply to a review.

What goes wrong

Most small businesses have no marketing person. The owner does it when there is time, so it stops whenever the business gets busy, which is exactly when customers are looking.

What we set up

You answer six short questions about your business: what you sell, who buys it, what matters most and what must never be said. A built-in Helper explains each question. It takes about five minutes.

How it works

1. A short brief. Six steps about your business, with a Helper that explains each question and suggests answers that fit you.
2. A plan every week. Your Marketing Lead proposes a few pieces of work and says why each one is worth doing.
3. You choose. Accept the ideas you like and skip the rest. You can also ask for anything at any time, such as a flyer or a reply to a review.
4. Checked, then approved by you. Each draft is checked against your rules and facts before you see it. Nothing is used until you approve it.

Good fit for

• Owners who do their own marketing in the gaps between everything else
• Businesses that post in bursts and then go quiet for months
• Anyone who wants to read and approve everything before it goes out
• Businesses that want their blog and podcast covered as well

What it won’t do

It does not post to your social accounts or send your emails yet. You copy each approved draft and paste it where it goes, and posting for you is planned. It does not make images. It cannot see your sales, calls or website visits, so its monthly summary covers the work done, not results. And it is a team of AI assistants, not people.